| Robert Bullard Press Clipping
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But the Co-op is not happy at
becoming the appointed meeting place for the next generation. For them,
teenagers spell trouble with trolleys, football means broken windows
and, as a result, staff get distracted from their jobs.
So the retail chain has
invested thousands in equipment and speakers for playing music outside
their stores – classical, you understand – in the hope it will be so
unwelcome to the youngsters’ ears that it will move them on to Youth
Clubs, recreation grounds, or wherever.
Yes, unbelievable thought it may
sound, Vivaldi’s Four Seasons, Bach’s Violin Concerto and other familiar
classics can now be heard wafting outside many a Co-op.
“Gone are the days of shutters
and cameras,” says Andy Pope, one of their Regional Loss Prevention
managers. “We have got to try new ideas for sorting out anti-social
behaviour.”
Apart from one or two cases of
criminal damage, where speakers were damaged and wires cut, a trial with
13 stores has been deemed a success. So much so that the supermarket is
now rolling out their musical experiment to another 43, at an
installation cost of £647 each. And with reported crime in some trial
stores down by 20%-40% as a result, other retailers are quietly tuning
in.
“The kids don’t hang around the
doorway like they used to, or mess with the trolleys, or shout abuse,”
says Naomi Smith, Duty Manager of the Co-op in Dines Green, Worcester -
all of which used to divert Naomi and her colleagues from serving
customers.
Views on the street are more
mixed. Neighbouring residents such as Bob Clarke say the kids still
hang about outside, and the music has not really helped. “It’s a
summertime problem – we did the same when we were young.” And some
neighbours complain about the choice of music, and that it’s too loud.
But Jo Hyatt and other regular shoppers say they now feel happier about
going to the Co-op in the evenings and the area is not as intimidating
as it used to be. “Maybe they are all ‘inside’,” several people laugh
in explanation.
Which brings the area’s Youth
Development Worker, Sian Gray, to their defence. “Young people know
that hanging around in gangs is unpopular, but they are not going to
harm anyone. They got the message and quickly moved on.”
So far it is music by
Tchaikovsky – Swan Lake, The Nutcracker Suite and Sleeping Beauty – that
has proved the most effective. But the monitoring continues. Fourteen
of the new stores will be playing music by only one composer –
Tchaikovsky, Mozart or Vivaldi – to see which does the job best.
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