COPYWRITER – blogs, web text, and more
Blog Copywriter - Copywriter in South East - Web site copywriting – And more
As a copywriter, I do website copywriting, blog copywriting, and other copywriting services for companies across the UK – helping with web text, company brochures, marketing material and other documents. I can also provide help as a copyeditor (I give help on this to part of Oxford University), and as a ghostwriter for books.
My strength is my versatility - As a copywriter I have written on everything from homes to hydraulics, care homes to skin cream, and environmental issues to employment law. Is this possible, you may ask? Well, my journalism training means I can master subjects quickly, and write about them with confidence. And although specialist writers clearly have a role, someone new to your subject can provide a fresh pair of eyes and a new insight into your company’s strengths and ‘USP’.
Recent copywriting clients (2007-2010)
Here are some of my recent clients, with examples of my copywriting beneath.
- Bennett’s Legal
- Cologne Publishing Group (Germany)
- Communicate Consultancy
- Coverage Care Services
- Creative Ideas Agnecy
- Creative Partnerships
- Economic and Social Research Council
- The Entrepreneur’s Coach
- Harper Adams University College
- Icon Business Solutions
- Kenning Illustration and Creative Design
- North Shropshire District Council
- RedHill Trading Ltd
- Sansaw Estate
- Shelley Signs
- Shrewsbury and Atcham Borough Council
- Upskill People
FREE – One hour’s copywriting - Call me to see what I can do for you, in a FREE hour’s worth of my time. Or if you prefer, take a look at some examples of my work below.
Robert Bullard
Tel. (W/H) 01865 423785 and (Mob) 07765 227530
rbullard@fsmail.net
Examples of my work
Examples of my copywriting are given below, covering the following examples:
1) Tourist interpretation panels
2) Company brochures
3) Blog copywriting – Catlaysts Limited
4) Report writing
5) Website copywriter - Redhill Trading
TOURIST INTERPRETATION PANEL
Bridgnorth District Council – town sign
Welcome to Bridgnorth.
What other town in the region has such a spectacular setting? If you go up to Castle Walk you can enjoy the same views across the River Severn that Charles I once described as ‘the finest in all my kingdom.’ And the views are still as good today.
But Bridgnorth is not just a spectacular setting – it is famous too. Did you know that our castle leans more than the Tower of Pisa, and that the former grammar school was one of the oldest schools in the country?
Why not take a stroll through the town’s streets, with its many fine old buildings – whether for shopping, refreshments or to learn about Bridgnorth’s history? Look out for the Town Hall on stilts and a ‘two decker’ shop. And find out about our cave dwellings and burgage plots.
Before you head home enjoy some of the pleasures of High Town and Low Town. They are connected by seven flights of steps and alleyways – or you can take a ride on England’s steepest and shortest inland cliff railway.
Enjoy your stay – there’s plenty to do and see.
(This was one of eight panels I wrote portraying the town’s history, famous buildings and inhabitants.)
COMPANY BROCHURE
Sansaw Estate, Shropshire – marketing material
If you have never tried time-travelling, Dr Who style, you now have the chance.
The magical setting and facilities of Sansaw Business Park’s new Pavilions, with its latest IT and environmentally friendly technology, is like stepping into the tardis and travelling 10-20 years ahead.
“We had planning permission for some crinkly tin sheds,” says a somewhat embarrassed James Thompson, “but decided to do something more innovative and technically different.”
Being environmentally responsible was a key driver for the estate’s exciting new development, and with the world ever more conscious about people’s impact on their local environment, there couldn’t be a better time to launch sustainable offices in a rural setting.
“I want the Pavilions to be the best rural business park in the world,” says James. “Quality office space – the latest IT – and a busy work environment.”
There is no doubt that the Pavilions, which open in May, are at the forefront of environmental design. Take the building’s heating system, for example. One kilometre of polyethylene pipes have been laid in the surrounding fields, from where they will collect heat and redistribute it through the offices. Sounds impressive? Not only does it mean less usage of finite fossil fuels, but the process generates electricity – four times as much as it uses!
And thanks to a sophisticated ventilation and cooling system, the building’s CO2 emissions will be 25% below the government’s target. Temperature fluctuations will be minimised by automatic ‘louvres’ (panels) in the front of the building and concrete blocks in the ceiling that retain heat from outside. Rainwater will also be collected and re-used in the toilets, and natural daylight will be maximised, so that only low energy lighting is consumed. The benefits go on, and on.
“As well as using sustainable technologies,” adds James, “we have tried to employ local contractors, so that there are knock-on benefits to the North Shropshire economy.”
And if you think Broadband is great, ‘You ain’t seen nothin’ yet.’ The 16000 square feet of office space is unique in having its own dedicated 34meg phone cable. It means people will be able to send and download documents faster than they ever dreamed. There is also wireless Internet connection, a local area network and dedicated call system, which will enable businesses to phone their other national offices for free. And with only a handful of businesses sharing the new cable, there will be none of the hassle of being on a local exchange.
“We have tried to combine the latest technology with a traditional, Victorian walled-garden setting,” says James, who has who has masterminded the project. But he insists that it and the estate’s re-branding – the name Hardwick is being replaced with Sansaw in 2008 – are a joint family effort, supported by a good team of estate workers who implement the projects.
So, what are you waiting for? Half of the office space is already let – you will need to hurry if you want a workplace equipped for the future.
COPYWRITING SERVICES
North Shropshire District Council – case study for auditors
- The issue
Local residents had told the council that they wanted to see more of their waste recycled.
- What we did
The council therefore made this one of its priorities and, with the help of the Scrutiny Committee and Audit Commission inspectors, undertook a review of the service to identify where cost savings and improvements could be made.
The review examined issues such as: the number of homes collected from and the number of bins/boxes emptied; how much fuel was used on each round; the weight of refuse/recyclables collected; the number of staff used in each round; and the difference between rural and town collections.
- How and why we did it
The review highlighted areas in which we could make considerable and sustainable savings to council tax payers. For example, making collection rounds longer; reducing the number of lorries used; alternating the round during winter, when the amount of recycled waste is lower; and reducing the number of staff employed through employing agencies.
- How it changed local people’s lives
North Shropshire District Council is now one of the top 25% of councils in terms of the amount of waste that is recycled, and the Audit Commission recently described the service as ‘fair, with promising prospects of providing a good service.’
As a result of the organisational changes – for example, two runs have been combined so that we now have two lorries available solely to transfer waste to the waste transfer station – we expect to save over £100,000 pa, which will reduce costs to local residents from £83.15 to £79.19 per household. However, this is only the beginning of a series of savings we expect to make for local residents, and we are continuing to work with partners to develop the service.
REPORT WRITING
Harper Adams University College – Extract from report on social enterprises
There is considerable interest in social enterprises (SEs) today: in 2002 the government produced a strategy document ‘for their success’; the DTI’s Small Business Service has a Unit supporting them; and many in the voluntary or ‘third sector’ see them as a replacement for year-by-year grant funding, and are trying to support their establishment and operation.
But what is a SE? As a relatively new concept, it not always clear what people are talking about.
Social enterprises do not have a common legal structure, although one has recently been made available for them. Instead they are defined by their aims and what they do. The same can be said of charities, an alternative to SEs, which are also defined by their aims (reducing poverty, advancing education or religion, or providing public benefits) rather than their form.
The key characteristics of SEs are that they: (i) trade, (ii) have a social mission, and (iii) deliver social and/or environmental benefits to the community, either through the way they operate and/or how any profits they generate are used. Hence people talk about SEs’ having a ‘double’ or ‘triple bottom line’, ie pursuing a balance sheet that looks at social and/or environmental outcomes as well as financial ones. Another term sometimes used is ‘more than profit’, which reflects SEs’ perspective that it is OK to make profits, and it’s what you do with them that counts.
However, this working definition, as used by the SE sector, probably does not go far enough. On these terms some private sector organisations might well feel that they too are SEs, given their stated commitments to Corporate Social Responsibility. A government proposal that could require all companies to produce some kind of CSR, environmental report, is being debated.
